Adam Alter

Adam  Alter

Adam Alter is an associate professor of marketing at the Stern School of Business at New York University. He has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications, and is the author of the New York Times bestseller Drunk Tank Pink: And Other Surprising Factors That Influence How We Think, Feel, and Behave.