Since 1998, award-winning writer Bryce G.Hoffman has covered the auto business in the United States and around the world. In 2005, he started covering Ford Motor Company for the Detroit News. He has been recognized for his coverage of Ford by organizations such as the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others, and is considered one of the world's finest experts on the company. Bryce was born and raised in Grand Blanc, Michigan.