CAROL L. SCHROEDER is the co-owner of Orange Tree Imports, a $1.3 million gift and kitchenware store in Madison, Wisconsin. She has almost three decades of experience in specialty shop retailing, beginning with the Scandinavian furniture store she and her husband Dean transformed into a unique shop featuring gourmet products, toys, seasonal dEcor, foods, jewelry, stationery, soaps, and more. Orange Tree Imports was chosen as one of five Millennium Retailers in the United States by Gifts and Decorative Accessories magazine and was voted Best in Business by In Business magazine.