DR.CLOTAIRE RAPAILLE is the founder of Archetype Discoveries Worldwide, a marketing, brand positioning, advertising, and product development firm that has been effectively steering its clients' interests since 1976. Boeing, Citibank, Fidelity Investments, Ford Motor Company, General Electric, Georgetown University, IBM, Honda, Johnson & Johnson, L'Oreal, and Procter & Gamble are just a few of the Fortune 100 firms who have used their services. He currently resides in Palm Beach, Florida.