Dan Ariely

Dan  Ariely

Predictably Irrational and The Upside of Irrationality are two New York Times bestsellers by Dan Ariely. He is James B. James B. James B. James B. James B. James B He is the creator of the Center for Enhanced Hindsight and a Duke University professor of psychology and behavioral economics. His work has appeared in publications such as the New York Times, Wall Street Journal, Washington Post, Boston Globe, and others.