W. Douglas Douglas W. Douglas W. Douglas W. Douglas Applied Information Economics (AIE) was created by Hubbard. He is a prominent speaker at various conferences and is an globally recognized expert in the subject of evaluating intangibles, risks, and value, particularly in IT value. He's contributed to publications such as InformationWeek, CIO Enterprise, and DBMS magazine. His AIE method has been used to analyze hundreds of big Fortune 500 IT investments, as well as military logistics, venture capital, aerospace, and environmental challenges. How to Measure Anything: Discovering the Value of Intangibles in Business (Wiley) is Doug's book.