Starting out as a designer, Finn Beales decided the pictures he was commissioning weren't good enough, so he left his desk behind, took up a camera and started telling his own stories. Ten years, 600,000 Instagram followers (@finn), and multiple awards later, in his first practical book, Finn shares what he's learned along the way: how to create, craft and share beautiful photographs that sell and attract attention. Finn knows what it takes to amplify a brand using a narrative cinematic style. His clients include Apple, Land Rover, Audi and Cartier.