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Gad Saad, PhD, is a professor of marketing at Concordia University's John Molson School of Management, where he held the Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption from 2008 to 2018. He is one of the most well-known public intellectuals challenging the tyranny of political correctness. He is the author of The Evolutionary Bases of Consumption, The Consuming Instinct, and several scholarly papers, as well as the editor of the book Evolutionary Psychology in the Business Sciences. He is a pioneer in the application of evolutionary psychology to consumer behavior. He has been highlighted in the Wall Street Journal and interviewed by Dave Rubin, Glenn Beck, and Joe Rogan as a blogger for Psychology Today.