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GWR (GUINNESS WORLD RECORDS) is the world's authority on breaking records. The renowned yearly Guinness World Records books, first published in 1955, have sold over 141 million copies in 21 languages and over 100 countries. Guinness World Records: Gamer's Edition, first published in 2007, has sold over 4 million volumes to date. Guinness World Records' worldwide television broadcasts reach over 750 million viewers yearly, while the GWR YouTube channel has over 2.7 million subscribers and over 264 million views per year. The GWR website attracts more than 19.8 million visitors each year, and we have more than 14.3 million Facebook fans. Guinness World Records' commercial sales branch offers tailored consulting services to some of the world's most well-known companies and agencies, assisting them in incorporating record-breaking into their marketing campaigns, employee engagement initiatives, and live and immersive events.