Henry Dreyfuss, who opened his first industrial design studio in New York in 1929, received worldwide praise for his pioneering role in creating industrial design in the United States. His influential designs influenced a wide range of American business, including Polaroid cameras, Hoover vacuum cleaners, the Bankers Trust building, Time layout designs, and many other major and minor enterprises. In 1969, he began a new career as a business counselor, working with companies like American Airlines, AT&T, Deere & Company, Hallmark Cards, and the Polaroid Corporation. Designing for Humans and Measure of Man are two of his other books.