Jack Trout

Jack  Trout

Trout & Partners, a marketing business with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 corporations, is led by Jack Trout. He was the first to promote the concept of product placement in consumers' thoughts. He's a popular speaker and the author of a number of marketing books, including Differentiate or Die, In Search of the Obvious, Repositioning, and others.