Jennifer Aaker

Jennifer Aaker is a chaired professor at Stanford's Graduate School of Management and a behavioral psychologist. Her work has been featured in The Economist, The New York Times, The Wall Street Journal, The Atlantic, Forbes, NPR, and Science, among other publications. Many teaching accolades have been bestowed to Dr. Aaker, including the Poets & Quants MBA Professor of the Year. She considers winning a dance-off in the early 1980s to be one of her most remarkable accomplishments, yet she is a terrible cook. Naomi Bagdonas is a Stanford lecturer with over 10 years of executive coaching and management consulting expertise, as well as a professionally trained comedian at Los Angeles' Upright Citizens Brigade Theater. Panda, a cute bulldog she fosters, secretly condemns her.