Leonard L Berry

Professor of Marketing and Director of the Center for Retailing Studies at Texas A&M University, Leonard L. Berry holds the JCPenney Chair of Retailing Studies. He is the author of On Great Service and coauthor of Marketing Services and Delivering Quality Service, both published by The Free Press. He is a past national president of the American Marketing Association. The American Marketing Association honored Dr. Berry with the 1996 Career Contributions to Services Marketing Award. He's also received Texas A&M's top accolades for teaching and research, the Distinguished Achievement Award in Teaching (1990) and the Distinguished Achievement Award in Research (1996). CompUSA, Hastings Entertainment, Lowe's Companies, Inc., and the Council of Better Business Bureaus all have him on their boards.