Marc Stickdorn is a service design thinking trainer and consultant from Germany. With a background in strategic management and information systems, he helps organizations gain knowledge in the field of service design and integrate it into their structures in a sustainable way. Marc is a guest lecturer at a number of business and design colleges, as well as the co-founder of smaply, a software firm that develops web-based solutions to help organizations apply service design in a sustainable way. He just co-founded ExperienceFellow, a technology that uses mobile ethnography to collect actual customer insights. Marc is the editor and co-author of the foundational book This is Service Design Thinking on service design.