Matt Hranek is a photographer, director, and the founder/editor of the men's lifestyle magazine WM Brown, as well as the author of The Negroni, A Man & His Watch, and A Man & His Automobile. He and his family split their time between Brooklyn and the William Brown farm in upstate New York, but he can be found with a Negroni in hand in old-school pubs all around Europe. @wmbrownproject is his Instagram handle.