National Geographic Little Kids magazine was an instant hit when it debuted in 2007, winning numerous awards for early education, including the coveted Golden Lamp and the Parents' Choice Award. The number of people who have read it is 327,000. For amusing and informative content for young children, parents have grown to rely on the magazine. In addition, the number of preschool-aged children is expected to increase in the coming years, expanding the market for Little Kids-branded products.