Neil Rackham

NEIL RACKHAM is the former president and founder of Huthwaite, Inc. Huthwaite conducts research, consults, and conducts seminars for over 200 of the world's leading sales companies, including Xerox, IBM, and Citicorp. He holds a doctorate in research psychology. He began his research into sales effectiveness, which led to SPIN, at the University of Sheffield in England. Rackham has written over 50 articles as well as several books.