Peter Morville

Peter  Morville

Semantic Studios, an information architecture, user experience, and findability firm, is led by Peter Morville. He has counseled clients such as AT&T, IBM, Microsoft, Harvard Business School, Internet2, Procter & Gamble, Vanguard, and Yahoo for over a decade. Peter is well known for co-authoring the best-selling book Information Architecture for the World Wide Web, which is considered a founding father of information architecture. Peter is a professor at the University of Michigan's School of Information and a member of the Information Architecture Institute's advisory board. His work has been featured in prominent magazines such as Business Week, The Economist, Fortune, and The Wall Street Journal, and he has delivered keynotes and seminars at international events.

Peter Morville can be reached at [email protected]. He's also online at and, as well as offline at 42.2 N 83.4 W.