Rick Segel

Rick Segel, CSP, a seasoned retailer of 25 years, owned one of New England's most successful independent women's specialty stores. He is the marketing expert for Staples.com, a contributing writer for numerous national publications, and a founding member of the Retail Advisory Council for Johnson &Wales University. Rick is the author and developer of the Retail Store Assessment Survey for Microsoft(R)- an online assessment application designed for small- to medium-sized retailers. He also created The Retailer's Advantage, a membership website devoted to helping independent retailers improve their businesses. He has authored nine books, two training videos and a six-hour audio program. The Retail Business Kit for Dummies, published by Wiley, Inc., was rated the #1 Book on Retailing in 2002.