Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars, Permission Marketing, and other international bestsellers that have changed the way businesspeople think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of Squidoo.com and a very popular speaker. He lives in Westchester, New York.