The Velominati

The Velominati are the creators of www.velominati.com, a one-of-a-kind online community that honors the history of road cycling with a particular point of view best described as (ir)reverence. Their iconic The Rules encourage cycling enthusiasts to follow in the footsteps of their idols in everything from training (it never gets easier, you just go faster) and equipment (the correct number of cycles to own is n+1), to sock length and coffee selection. The Editor-in-Chief, Frank Strack, attends bike fairs all over the world and writes a column for Cycling magazine.