Mattel, Inc.'s fully owned subsidiary American Girl is a luxury brand for girls. The world's largest toy manufacturer. American Girl has been dedicated to celebrating girls aged 3 to 12 through age-appropriate, high-quality dolls and accessories, books, fashions, movies, and amazing experiences since its beginning in 1986. Really Me(TM), Girl of the Year(TM), Bitty Baby(TM), and the iconic historical character line BeForever are among the best-selling lines.