There is a costly misconception in business today-that the only data that matters is BIG data, and that complex tools and data scientists are required to extract any practical information. Nothing could be further from the truth. In Behind Every Good Decision, authors and analytics experts Piyanka Jain and Puneet Sharma demonstrate how professionals at any level can take the information at their disposal and leverage it to make better decisions. The authors' streamlined frame work demystifies the process of business analytics and helps anyone move from data to decisions in just five steps...using only Excel as a tool. Readers will learn how to: Clarify the business question * Lay out a hypothesis-driven plan * Pull relevant data * Convert it to insights * Make decisions that make an impact Packed with examples and exercises, this refreshingly accessible book explains the four fundamental analytic techniques that can help solve a surprising 80% of all business problems. Business analytics isn't rocket science-it's a simple problem-solving tool that can help companies increase revenue, decrease costs, improve products, and delight customers. And who doesn't want to do that?
From the Back Cover
If you want to learn how to set up an analytics-driven organization and compete with analytics, then this book is for you. -- Steve Berkowitz, CEO, Move, Inc. Inundated with data? Over years of helping companies grow from cradle to star performers, I have seen that winners are those who best manage their data and leverage it to make the right decisions. Behind Every Good Decision hands over that secret with a special blend of analytics and Aryng's BADIR framework. Best of all, it is so simple and drives amazing results. This is a guide I would tell every entrepreneur and executive team to absorb and apply. - - Dana Stalder, venture capitalist at Matrix Partners; former executive at PayPal, eBay, and Netscape Behind Every Good Decision is the playbook business leaders need to cut their ocean of data into smaller pools of useful information. Piyanka and Puneet have developed a detailed yet simple framework that anyone can use to harness the power of data analytics. -- Barry F. Roach, President & Chief Executive Officer, SafeAmerica Credit Union A refreshing, solid framework to learn about and execute on analytics; a trustworthy guide to advanced techniques such as predictive analytics when required; and a simple do-it-yourself method-- Behind Every Good Decision does the trick. -- Eric Siegel, Founder, Predictive Analytics World and author of Predictive Analytics With all the buzz of Big Data, we forget that most firms are still trying to master Small Data. While the panacea may seem to be complex statistics, Behind Every Good Decision simply solves business problems with smart Business Analytics, asking the right questions and using simple tools like Excel! With their BADIR framework, Piyanka and Puneet embody the KISS principle (Keep It Simple, Stupid) to set up an analytics organization and drive impact. If you are a business professional or leader looking to move the needle with your data, read this book! --Sameer Chopra, VP, Advanced Analytics, Orbitz Worldwide
From the front Cover
List the hottest buzzwords in business today and analytics is bound to come out near the top. But to most people, analytics implies complex tools and technical experts manipulating massive amounts and varieties of information (i.e.,Big Data). But complex Big Data analytics isn't the only game in town. And many people don't realize that a business doesn't need data scientists and complex tools to derive useful information and valuable benefits from any amount of raw data (e.g., names, behaviors, zip codes, demographics, sales statistics, etc.). Now Piyanka Jain and Puneet Sharma have defeated the myth that analytics is rocket science--and that only Big Data matters. In Behind Every Good Decision , they demonstrate how you can leverage the data you've got to generate valuable insights and drive countless smart business decisions. Best of all, the techniques for solving 80 percent of all business problems can be solved by any professional using only a Microsoft Excel spreadsheet!--and the authors show you how. Among the fascinating things you'll learn and apply from this engaging, easy-to-understand book are: * How to use a unique, remarkably effective, streamlined method called BADIR for short, that works in any industry and will help you move from data to decisions in just five steps * How this tool can help you improve customer experiences, optimize your work flow, predict the rate of customer churn, and determine which among several business propositions should be the focus of your attention * The four most commonly used analytics methodologies * Tools you can use for storing, reporting, and analyzing data * The kinds of people who should be chosen for an analytics team With this book, you'll see that business analytics is a simple problem-solving tool. Done right, your analytics effort can make for happier customers, better products, agile business practices, more productive employees, bigger revenues, and fatter profits--not to mention delighted bosses. And with the help of Behind Every Good Decision , you'll be able to launch that effort right from your own laptop. It's time to see how. Piyanka Jain is CEO of Aryng, a management consulting company that focuses on analytics. She has been a keynote speaker at major business and analytics conferences, discussing how to gain a competitive advantage through data-driven decision making. Connect with Piyanka: [email protected]
Her blog: http: //www.forbes.com/sites/piyankajain/ Puneet Sharma has a 15-year track record of spearheading highly effective marketing and product strategy initiatives in Internet/financial industries. After completing his MBA, he held marketing, product, and analytic leadership roles at PayPal, Capital One, and HSBC. He is now VP of Analytics and User Research at Move, Inc.