Communication and Midterm Elections: Media, Message, and Mobilization
ISBN: 1137494522
EAN13: 9781137494528
Language: English
Publication Date: November 18, 2015
Pages: 290
Edition: 2016
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover

Communication and Midterm Elections: Media, Message, and Mobilization

Book Overview
This book offers a comprehensive examination of contemporary US midterm elections through the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the challenges unique to midterm elections. In the US, these elections do not receive the same amount of media attention and voter participation as presidential elections. However, their outcomes often have significant consequences.This edited collection closely examines 2014 midterm election trends in media, messaging, and mobilization. The 2014 midterm election yielded several important trends, headlines, and milestones: Democrats suffered significant and humbling defeats, historically low turnout propelled a sweeping Republican wave, billions of dollars were spent airing millions of ads, unprecedented amounts of 'dark money' linked to outside groups was used to buy television advertisements, working-class white voters continued their decades-long defection from the Democratic Party, and Republicans devoted substantial time and resources to catch up with Democrats in the use of digital and social media. Communication and Midterm Elections features top scholars from leading research institutions using various methodologies to generate new understandings-both theoretical and practical-for students, researchers, journalists, and practitioners.