Competitive Strategy: Techniques for Analyzing Industries and Competitors
ISBN: 0684841487
EAN13: 9780684841489
Language: English
Pages: 432
Dimensions: 1.00" H x 10.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover
Publisher:
Book Overview
Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position any company to compete more successfully.