Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Succ
ISBN: 0071462023
EAN13: 9780071462020
Language: English
Pages: 240
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Paperback

Confessions of Shameless Self-Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Succ

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Book Overview
Breakthrough ideas that won't break the bank--the super-selling secrets behind Chicken Soup and other success stories To be leading edge, you must be shameless. This book will show you how. --Mark Victor Hansen, cocreator of the Chicken Soup for the Soul series How did Mark Victor Hansen build his Chicken Soup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle ? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.
Editor Reviews
From the Back Cover Breakthrough techniques that will maximize your business success! To be a successful entrepreneur or small business owner, you must continuously promote your product, your service, and yourself. But do you know the most effective strategies for self-promotion that will take your business to a higher level? In Confessions of Shameless Self-Promoters, international marketing and self-promotion expert Debbie Allen along with dozens of other innovative marketing gurus confess their success strategies that are guaranteed to maximize your potential success in your business. You'll discover the super-selling secrets of Mark Victor Hanson, Jim Cathcart, Dan Kennedy, and many other top entrepreneurs. Their advice includes a wealth of low-cost, step-by-step strategies you can use to: Create a powerful brand identity Build a strong referral base of shameless fans Showcase your expertise Get tons of media attention Market yourself shamelessly online Stand out from the crowd and expose your business to the world To be leading edge, you must be shameless. This book will show you how. --Mark Victor Hansen, co-creator of the bestselling Chicken Soup for the Soul series If you want to do better at marketing yourself, I highly recommend this book. It is filled with great marketing techniques that have worked for me! --Joe Girard, bestselling author of How To Sell Anything To Anybody

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