Contagious: Why Things Catch on
ISBN: 1451686579
EAN13: 9781451686579
Language: English
Pages: 244
Dimensions: 1.00" H x 8.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover
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Format: Hardcover

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Book Overview
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?