Contagious: Why Things Catch on
ISBN: 1451686587
EAN13: 9781451686586
Language: English
Publication Date: May 3, 2016
Pages: 256
Dimensions: 0.94" H x 8.27" L x 5.43" W
Weight: 0.49 lbs.
Format: Paperback
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Format: Paperback

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Book Overview
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?