Creativity and Problem Solving (the Brian Tracy Success Library)
ISBN: 0814433162
EAN13: 9780814433164
Language: English
Pages: 112
Dimensions: 1.00" H x 7.00" L x 5.00" W
Format: Hardcover
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Book Overview
The crucial element separating an exceptional career from a lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement. As one of the world's premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools. This concise book reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity * Inspire a creative mindset in staff through recognition, rewards, and environment * Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles * Ask focused questions to generate elegant solutions * Understand the difference between mechanical and adaptive thinking * Rigorously evaluate new ideas . . .without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, this career-changing book helps anyone tap into the root source of their own intuitive genius.
Editor Reviews
From the Back Cover The hallmark of any exceptional career is the ability to devise innovative solutions for work challenges. Creative thinking skills are vital for your professional advancement. As one of the world's premiere success experts, Brian Tracy knows that anyone can become more creative by practicing with a few helpful tools. In this book he reveals 21 proven techniques you can use immediately to begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity * Use methods such as Zero-Based Thinking, Brain-storming, Lateral Thinking, and the Nominal Group Technique to solve problems, improve systems, devise new products, and discover fresh marketing angles * Ask the kind of questions that generate elegant solutions * And more. Use this career-changing book to tap into the source of your own intuitive genius!

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