Yes, you ARE the creative type. Because your success depends on it Recent research has revealed a direct causality between ideas and profitability, which means that in today's ultra-competitive and technology-rich work environment, the most crucial element separating an exceptional career from a lackluster one is . . . creative thinking skills. While that may be scary news to hear for many businesspeople and entrepreneurs, it shouldn't be for you Because inside this concise, easy-to-read book, one of the world's premiere success experts, Brian Tracy, reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity Inspire a creative mindset in staff through recognition, rewards, and environment Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles Ask focused questions to generate elegant solutions Understand the difference between mechanical and adaptive thinking Rigorously evaluate new ideas . . .without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving, an eye-opening book, will help anyone tap into the root source of their own intuitive genius--and gain the winning edge they've been missing all this time.
From the Back Cover
The hallmark of any exceptional career is the ability to devise innovative solutions for work challenges. Creative thinking skills are vital for your professional advancement. As one of the world's premiere success experts, Brian Tracy knows that anyone can become more creative by practicing with a few helpful tools. In this book he reveals 21 proven techniques you can use immediately to begin generating a stream of productive ideas, including how to: Stimulate the three primary triggers to creativity * Use methods such as Zero-Based Thinking, Brain-storming, Lateral Thinking, and the Nominal Group Technique to solve problems, improve systems, devise new products, and discover fresh marketing angles * Ask the kind of questions that generate elegant solutions * And more. Use this career-changing book to tap into the source of your own intuitive genius!