Escaping the Build Trap: How Effective Product Management Creates Real Value
ISBN: 149197379X
EAN13: 9781491973790
Language: English
Pages: 200
Weight: 1.00 lbs.
Format: Paperback
Publisher: O'Reilly Media
Book Overview
To remain innovative in today's market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals. Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small. By understanding the secrets to communicating and collaborating within a company structure, you'll learn how to overcome product development roadblocks and build products that benefit both the business and the customer.