From an Idea to Nike: How Marketing Made Nike a Global Success
ISBN: 1328453634
EAN13: 9781328453631
Language: English
Pages: 128
Format: Paperback

From an Idea to Nike: How Marketing Made Nike a Global Success

Book Overview
Kids can dig into the marketing campaigns and strategy that turned a running-shoe company into the most popular athletic brand in the world. This behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Illustrations.