Gdpr for Dummies
ISBN: 1119546095
EAN13: 9781119546092
Language: English
Publication Date: October 22, 2019
Pages: 360
Weight: 1.47 lbs.
Format: Paperback

Gdpr for Dummies

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Book Overview
Don't be afraid of the GDPR wolf How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU. Inside, you'll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. Find out what constitutes personal data and special category data Gain consent for online and offline marketing Put your Privacy Policy in place Report a data breach before being fined 79% of U.S. businesses haven't figured out how they'll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.
Editor Reviews
From the Back Cover Implement the key requirements of the GDPR Understand how the GDPR affects your business Plan how you'll deal with a data breach Your essential guide to complying with GDPR The GDPR--the General Data Protection Regulation--is a complex set of rules you'll need to follow if your business has any dealings with EU countries or if you are established in the EU. This guide provides simple steps to help you comply with these new requirements. Learn how GDPR affects your employment practices, services, marketing and how you deal with other service providers. Brought to you by a leading GDPR expert, you'll discover how to prevent costly fines, investigations, and customer complaints while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. Inside... The scope of GDPR How GDPR affects your business Consequences of non- compliance What personal data includes What special category data is Implementing a privacy policy Essential data security practices How to report a data breach

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