Groundswell: Winning in a World Transformed by Social Technologies
ISBN: 1422161986
EAN13: 9781422161982
Language: English
Publication Date: May 24, 2011
Pages: 352
Dimensions: 1.02" H x 8.19" L x 5.43" W
Weight: 0.79 lbs.
Format: Paperback
Book Overview
Offering a strategy to winning in a world transformed by social technologies (blogs, podcasts, and social networking sites), the authors have designed a four-step process for building these technologies into a business.