How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN: 0195596269
EAN13: 9780195596267
Language: English
Pages: 192
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

by
$21.86
List Price: $47.15
Save: $25.29 (53%)
Select Format Format: Hardcover Select Conditions Condition: Very Good

Selected

Format: Hardcover

Condition: Very Good

$21.86
List Price: $47.15
Save: $25.29 (53%)
Quantity
Almost Gone!
Only 1 at this price.

Select Conditions
  • Very Good $21.86 How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
  • New $47.15 How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
Book Overview
Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 , by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.

Frequently Asked Questions About How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

What should you read after How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands? Here is a list of books to read if you read and loved How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

Book Reviews (0)

0
  |   0  reviews
Did you read How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands? Please provide your feedback and rating to help other readers.
Write Review
Captcha

No customer reviews for the moment.