How to Measure Anything Workbook: Finding the Value of Intangibles in Business
ISBN: 1118752368
EAN13: 9781118752364
Language: English
Pages: 145
Format: Paperback
Publisher:
Book Overview
The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers through sample problems and exercises in which they can master and apply the methods discussed in the book. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. Companion to the revision of the bestselling How to Measure Anything Provides chapter-by-chapter exercises Written by industry leader Douglas Hubbard Written by recognized expert Douglas Hubbard--creator of Applied Information Economics-- How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Editor Reviews
From the Back Cover The companion workbook to the new edition of the bestselling How to Measure Anything How can we measure the population of fish in a lake? And how is that like measuring unsatisfied customers who didn't complain or measuring security breaches that were not detected? How can we isolate the effect advertising has on sales when a vast amount of unknowns also affect sales? How did a 9-year-old girl use a simple measurement to debunk a popular practice in medicine? How do we measure quality, risk, or innovation? How do we know what to measure in the first place? The answers are easier than you might think. This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks you through sample problems and exercises to help you master and apply the methods discussed in the book. Following along with each book chapter, this workbook is an excellent supplementary teaching tool in the classroom. The book explains practical methods for measuring a variety of intangibles, including approaches to measuring customer satisfaction, organizational flexibility, technology risk, technology ROI, and other problems in business, government, and not-for-profits. Companion to the updated edition of the bestselling How to Measure Anything Provides chapter-by-chapter exercises Written by industry leader Douglas Hubbard How to Measure Anything Workbook illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill-defined, or uncertain can lend itself to measurement using proven methods.