In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool
ISBN: 1635766532
EAN13: 9781635766530
Language: English
Pages: 256
Dimensions: 1.00" H x 7.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover

In Search of the Wild Tofurky: How a Business Misfit Pioneered Plant-Based Foods Before They Were Cool

Book Overview
From treehouse dream to global brand, Tofurky's founder and CEO of thirty-five years shares his story of selling millions of plant-based food products without selling out. Success doesn't happen overnight. Except for Seth Tibbott, to whom it does--following fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of doggedly enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring tempeh, a nearly unknown soy product he knew in his gut was revolutionarily tasty, to the people. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to soullessly chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the secret sauce ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected $100 million story of hope and hustle.