Influence: Science and Practice
ISBN: 0205609996
EAN13: 9780205609994
Language: English
Pages: 260
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Paperback
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Book Overview
In his bestselling book, Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Widely used in classes, this eagerly awaited revision includes updated coverage of popular culture and new technology and more on how compliance principles work in other cultures.

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