El CEO de Disney comparte las ideas y los valores que le han permitido transformar una empresa m gica. Robert Iger, CEO de The Walt Disney Company, comparte en este libro la visi n que le ha permitido reinventar una de las empresas m s populares del mundo e inspirar a las personas que dentro de sta permiten hacer realidad la magia y los sue os de ni os y adultos. Iger se incorpor a Disney en un momento dif cil. Los cambios tecnol gicos acelerados y la competencia m s intensa que nunca hab an minado la moral de la empresa. «Sab a que nada ganar amos discutiendo sobre el pasado , escribe Iger. «Lo nico que importaba era el futuro, y ten a una idea clara de la direcci n que deb a tomar Disney . Su visi n ten a tres pilares: 1) Crear contenido de mayor calidad. 2) Abrazar y adoptar la tecnolog a en lugar de luchar contra ella. y 3) Convertir a Disney en una marca m s fuerte en los mercados internacionales. Doce a os despu s, Disney es la mayor y la m s respetada compa a de medios del mundo, y cuenta entre sus empresas con Pixar, marvel, Lucasfilm y 21st Century Fox. y su valor es casi cinco veces mayor que cuando Iger, reconocido como uno de los CEO m s innovadores y exitosos de nuestro tiempo, se hizo cargo de ella. ENGLISH DESCRIPTION #1 NEW YORK TIMES BESTSELLER - A grand vision defined: The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of the most beloved companies in the world and inspire the people who bring the magic to life. Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger--think global--and turn Disney into a stronger brand in international markets. Fourteen years later, Disney is the largest, most respected media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he's learned while running Disney and leading its 200,000 employees, and he explores the principles that are necessary for true leadership, including: - Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. - Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. - Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. - Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It's also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. The ideas in this book strike me as universal Iger writes. Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.