Made to Stick: Why Some Ideas Survive and Others Die
ISBN: 1400064287
EAN13: 9781400064281
Language: English
Pages: 336
Dimensions: 1.00" H x 8.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover
Publisher: Random House
Book Overview
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.