Made to Stick: Why Some Ideas Survive and Others Die
ISBN: 1400064287
EAN13: 9781400064281
Language: English
Publication Date: January 2, 2007
Pages: 291
Dimensions: 1.20" H x 8.30" L x 6.20" W
Weight: 1.00 lbs.
Format: Hardcover
Book Overview
Focusing on successful marketing campaigns and undying urban legends, this book is written for anyone who strives to craft messages that are memorable and lasting.