Marketing (the Brian Tracy Success Library)
ISBN: 0814434215
EAN13: 9780814434215
Language: English
Pages: 112
Edition: Special
Dimensions: 1.00" H x 7.00" L x 5.00" W
Format: Hardcover
Publisher:
Product is currently Out of Stock.
You can add it to your wishlist and you will be notified once we receive a copy.
Book Overview
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, this indispensable guide contains 21 powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to: Build your customer base Set yourself apart from the competition Answer three crucial questions about any new product or service Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Become truly customer-focused Make the most of your distribution channels Master the concepts of specialization, differentiation, segmentation, and concentration Give customers a reason to switch from your competitors And more Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.
Editor Reviews
From the Back Cover The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford--and give it to them--you will achieve outstanding results. This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to: - Build your customer base - Set yourself apart from the competition - Answer the three crucial questions about any new product or service - Leverage market research and focus groups to fuel better decisions - Fulfill a basic emotional need for buyers - Determine the correct price point for your offerings - Become truly customer-focused - Make the most of your distribution channels - And more Packed with practical strategies, this little book shows how to dominate your market in a big way.