Media Management and Economics Research in a Transmedia Environment
ISBN: 1138925586
EAN13: 9781138925588
Language: English
Publication Date: June 8, 2015
Pages: 280
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Paperback
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Media Management and Economics Research in a Transmedia Environment

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Book Overview
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.