Misbehaving: The Making of Behavioral Economics
ISBN: 0393080943
EAN13: 9780393080940
Language: English
Pages: 432
Dimensions: 1.00" H x 10.00" L x 6.00" W
Weight: 2.00 lbs.
Format: Hardcover
Select Format Format: Hardcover Select Conditions Condition: New

Selected

Format: Hardcover

Condition: New

$29.95
Quantity
13 Available

Select Conditions
  • New $29.95 Misbehaving: The Making of Behavioral Economics
Book Overview
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.

Frequently Asked Questions About Misbehaving: The Making of Behavioral Economics

Book Reviews (0)

0
  |   0  reviews
Did you read Misbehaving: The Making of Behavioral Economics? Please provide your feedback and rating to help other readers.
Write Review
Captcha

No customer reviews for the moment.