Ogilvy on Advertising
ISBN: 039472903X
EAN13: 9780394729039
Language: English
Publication Date: March 12, 1985
Pages: 224
Dimensions: 0.60" H x 9.70" L x 7.20" W
Weight: 1.35 lbs.
Format: Paperback
Publisher:
Book Overview
A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising - How to choose an agency for your product - The secrets behind advertising that works - How to write successful copy--and get people to read it - Eighteen miracles of research - What advertising can do for charities And much, much more.
Editor Reviews
From the front Cover A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 223 photos.