Playing to Win: How Strategy Really Works
ISBN: 142218739X
EAN13: 9781422187395
Language: English
Pages: 260
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover
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Book Overview
Lafley, the former CEO of Procter & Gamble and one of the most successful business leaders of the last century, and Martin, Dean of the Rotman School of Management, say most firms shy away from difficult strategic choices, settling instead for false approaches that can lead to irreversible blunders.