Public Relations for Dummies
ISBN: 0471772720
EAN13: 9780471772729
Language: English
Pages: 358
Dimensions: 1.00" H x 9.00" L x 7.00" W
Weight: 1.00 lbs.
Format: Paperback
Book Overview
With more than 25 percent new material and extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs, this resource also provides many of the forms and other resources originally included in the first edition.
Editor Reviews
From the Back Cover Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. THE DUMMIES WAY (R) Explanations in plain English Get in, get out information Icons and other navigational aids Online cheat sheet Top ten lists A dash of humor and fun Discover how to: Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis Get smart! Find listings of all our books Choose from many different subject categories Sign up for eTips at