Small Business for Dummies
ISBN: 1119490553
EAN13: 9781119490555
Language: English
Pages: 464
Dimensions: 1.00" H x 9.00" L x 7.00" W
Weight: 1.00 lbs.
Format: Paperback
Publisher:
Book Overview
Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their five decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition will cover all aspects of small business from the initial business plan to the everyday realities of finance, marketing, management, and what it takes to achieve and maintain success in an ever-changing economic landscape. Updates to this new edition of Small Business For Dummies include: How technology is reshaping marketing - particularly, the impact of tech companies like Amazon, Facebook, Google and LinkedIn How technology and ecommerce tools like Shopify are transforming how small businesses sell and collect money Expanded coverage of technology in general, especially and including the use of the Cloud Impact of new tax laws, including coverage of tax reform which may soon pass Congress Use of B corps and impact investing Updated and expanded coverage of financing and cash flow management tools Updated coverage of the best places to get small business loans
Editor Reviews
From the Back Cover Write a strategic business plan Start, establish, or rejuvenate a small business Hire and retain employees Here's the partner your small business needs! Are you trying to launch or grow a small business? There's a lot to know, but fear not--these two small business experts have compiled all the tools you need in this easy-to-understand guide. From creating a business plan and securing financing to applying technology, managing staff, and handling marketing, you'll find out what it takes and benefit from an objective, holistic approach to small business success. Whether you have a great idea for a start-up or want to buy an existing business, here's the advice you need to make it work. Inside... Is small business for you? How to find your niche Getting a small business loan The owner's responsibilities Promoting your business Tapping into technology Handling that legal stuff Cultivating a growing business