Spin Selling
ISBN: 0070511136
EAN13: 9780070511132
Language: English
Pages: 216
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover
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Book Overview
Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.

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