Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.
From the Back Cover This book should be essential reading for everyone involved in selling or managing the sales function -- a welcome, well-researched treatise on selling --Journal of Marketing Management The first book to specifically examine the major sale -- the high value product or service -- by researching the successful sales calls as they happen in the field. --Industry & Commerce This book is the result of over $1 million of extensive and painstaking research. It breaks new ground and cannot be ignored by anyone who is committed to selling as a profession. --Sales Techniques The revolutionary findings, published here for the first time, will overturn a whole collection of hitherto accepted assumptions. The book also provides a set of simple and practical techniques (known as SPIN) which have already been tried in many leading companies, resulting in a dramatic increase in sales. --Business Executive This is an interesting, lively, and readable treatment of the process by which major sales are closed. Like In Search of Excellence, the material has a curiously inspirational quality which is particularly compelling. --Business Graduate Almost anyone could learn something from this book. Essentially, it is about success, and without this, no sales organization can survive. Buy a copy. We are sure you will find it invaluable. --Sales and Marketing Management