Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
ISBN: 041534994X
EAN13: 9780415349949
Language: English
Pages: 260
Dimensions: 1.00" H x 9.00" L x 6.00" W
Weight: 1.00 lbs.
Format: Hardcover
Publisher:

Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

Book Overview
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.