Gone are the days of browsing library bookshelves--today's readers live much of their lives on their devices. Learn how to meet these young readers in their online activities by using technological tools that support independent reading and reading choices. This book shows you how to use not only more traditional social media such as Facebook and blogs but also video, audio and print applications, databases, and more. You'll learn how to use new apps such as Moovly, Koma Koma, and Booksnaps; well-known media including Twitter, Skype, Flickr, and Goodreads; and Soundcloud, Smore, Flipgrid, and ebook clubs for reading promotion and readers' advisory. For each of these technologies, you'll find a brief description of the platform, its content and applications, notes about the platform and its cost, how to use it for book promotion, and step-by-step instructions for promotional activities. Screenshots and drawings illustrate the instructions.